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Explorations

Using OpenAI to help classify Instagram Posts to understand audience engagement

By Lee Davies | May 16, 2024

I was recently asked to think about how a brand could go about understanding their audience more on social media. In particular a company wanted to better understand the audience of one of their content creator partners. The creator’s principle medium was Instagram, and whilst there posts did contain some text a lot of the…

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Looker Studio Visualisations pushed to Slack, Teams and Email

By Lee Davies | May 16, 2024 | 0

A few days ago I wanted to share a couple of charts and a table from a Looker Studio dashboard quickly with a client in Slack. I didn’t want to send a link to the whole dashboard, just put a couple of charts into slack to emphasise a point I was making. I naievly thought…

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Creating a chatGPT powered app for writing Purpose Statements for small businesses

By Lee Davies | April 30, 2024

My uncle has a business that helps SME’s clarify and define their purpose to help them either strategise or tell their story to customers or investors. He asked me recently to explore if it would be possible to use AI to help founders and these SME owners to clarify their purpose by means of writing…

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