Data & Analytics
We specialise in transforming raw data into powerful insights that help drive business growth. Website analytics, marketing data, or advanced data modeling, we help businesses make smarter, data-driven decisions.
With deep expertise in Google Analytics 4 (GA4), BigQuery, SQL Server, Looker, and Power BI, we provide businesses with the tools and strategies to track, analyze, and optimize performance across all digital channels.
Our Approach to Data & Analytics
We believe data is only as valuable as the actions it enables. That’s why our focus is not just on collecting data, but on using it to improve sales, conversions, and other key performance indicators (KPIs).
- Comprehensive Data Strategy – We help businesses set up robust data pipelines and optimize their reporting infrastructure.
- Marketing Performance Optimization – We analyze both paid and organic data, helping businesses refine their campaigns and improve ROI.
- Predictive & Causal Analysis – We go beyond reporting to uncover the true drivers of marketing performance using statistical modeling.
- Custom Reporting & Dashboards – We create clear, interactive dashboards in Looker, Power BI, and BigQuery for real-time insights.
How We Help Businesses Leverage Their Data
✅ Website Analytics & Tracking – We ensure accurate data collection and analysis through GA4 and BigQuery integrations, giving businesses a clear view of user behavior.
✅ Marketing Data Analysis – We help businesses track, measure, and optimize both paid campaigns and organic traffic to drive better performance.
✅ Marketing Mix Modeling (MMM) – We build sophisticated MMM models to identify the effectiveness of different marketing channels and optimize budget allocation.
✅ Causal Impact Analysis – We apply advanced techniques to determine the true impact of marketing efforts, giving businesses confidence in their strategies.
✅ Custom Dashboards & Reporting – We design Looker and Power BI dashboards tailored to business needs, providing real-time access to key insights.