Category: Thoughts
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Search performance through the lens of market share
I was recently asked to take a look at how we might better benchmark and set targets for a clients website performance (see other post), however I was then asked to consider how we might better measure, attribute and forecast the benefits our SEO work brings to clients websites. Now I am no SEO person. …
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A naive general forecasting model to help set performance targets for websites
As part of my role at FreshEgg I get asked to look at various data driven aspects of the business. Recently a team asked me how they might use past performance data from a client website to help set internal targets for performance for the coming year. Whilst the client was very happy with the…
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Cannes Lions Diary: Touchdown
Originally published at aip.media when I worked for Anything Is Possible. Brighton. Durham. Paris. Nice. Cannes. Not the most straightforward route. That will teach me to let my passport lapse (another thing to thank the pandemic for.) But arriving at Cannes Lions 2022 is all worth it. Straight from the airport taxi into a Department…
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How artificial intelligence boosts MarTech effectiveness
First published at aip.media whilst I was working for Anything is Possible Do androids dream of electric goats? I thought I would write today a little on the astonishingly rapid pace of progress with practical AI systems and speculate as to how they might affect the world of marketing. We as an industry have become…
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Cannes Lions Diary: Sustainable advertising conversations
I feel like I deserve a Grand Prix for not calling this blog ‘Cannesversations’. One day they will give out Lions for dad jokes and my place in history will be secure. Reviewing my notes from my second day with the Department of International Trade and the Advertising Association’s UK trade mission to Cannes Lions 2022, I…
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Unexpected attention
This is a post I wrote whilst working for Anything Is Possible. In his book Thousand Brains Theory,Jeff Hawkins sets out a radical new theory of the neocortex – how the brain prefers unexpected attention. Jeff is notable among those of us with a technical bent as he was the founder of Palm computers. If you remember,…