Category: Anything is Possible
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Exploring Apple’s App Clips for Activation
Originally published at aip.media from when I worked for Anything is Possible Last week we in the Tech team were buoyed by a client meeting and their desire to reduce friction from their customer journeys. The client absolutely understood the importance of mobile and having a great customer experience, however they also understood that creating…
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Cannes Lions Diary: Touchdown
Originally published at aip.media when I worked for Anything Is Possible. Brighton. Durham. Paris. Nice. Cannes. Not the most straightforward route. That will teach me to let my passport lapse (another thing to thank the pandemic for.) But arriving at Cannes Lions 2022 is all worth it. Straight from the airport taxi into a Department…
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How artificial intelligence boosts MarTech effectiveness
First published at aip.media whilst I was working for Anything is Possible Do androids dream of electric goats? I thought I would write today a little on the astonishingly rapid pace of progress with practical AI systems and speculate as to how they might affect the world of marketing. We as an industry have become…
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Cannes Lions Diary: Sustainable advertising conversations
I feel like I deserve a Grand Prix for not calling this blog ‘Cannesversations’. One day they will give out Lions for dad jokes and my place in history will be secure. Reviewing my notes from my second day with the Department of International Trade and the Advertising Association’s UK trade mission to Cannes Lions 2022, I…
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Unexpected attention
This is a post I wrote whilst working for Anything Is Possible. In his book Thousand Brains Theory,Jeff Hawkins sets out a radical new theory of the neocortex – how the brain prefers unexpected attention. Jeff is notable among those of us with a technical bent as he was the founder of Palm computers. If you remember,…
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Introducing SearchShare: A new view on Share of Search
Originally published at aip.media when I worked for Anything is Possible Why Share of Search? At Anything is Possible, we use Share of Search to show the number of organic searches the brands we work with have received, as a proportion of the total number of searches made for every brand in its industry. Search is a…