Category: Work
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Cannes Lions Diary: Sustainable advertising conversations
I feel like I deserve a Grand Prix for not calling this blog ‘Cannesversations’. One day they will give out Lions for dad jokes and my place in history will be secure. Reviewing my notes from my second day with the Department of International Trade and the Advertising Association’s UK trade mission to Cannes Lions 2022, I…
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Unexpected attention
This is a post I wrote whilst working for Anything Is Possible. In his book Thousand Brains Theory,Jeff Hawkins sets out a radical new theory of the neocortex – how the brain prefers unexpected attention. Jeff is notable among those of us with a technical bent as he was the founder of Palm computers. If you remember,…
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Introducing SearchShare: A new view on Share of Search
Originally published at aip.media when I worked for Anything is Possible Why Share of Search? At Anything is Possible, we use Share of Search to show the number of organic searches the brands we work with have received, as a proportion of the total number of searches made for every brand in its industry. Search is a…