Tag: google
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Search performance through the lens of market share
I was recently asked to take a look at how we might better benchmark and set targets for a clients website performance (see other post), however I was then asked to consider how we might better measure, attribute and forecast the benefits our SEO work brings to clients websites. Now I am no SEO person. …
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A naive general forecasting model to help set performance targets for websites
As part of my role at FreshEgg I get asked to look at various data driven aspects of the business. Recently a team asked me how they might use past performance data from a client website to help set internal targets for performance for the coming year. Whilst the client was very happy with the…