Posts Tagged ‘marketing’
Using OpenAI to help classify Instagram Posts to understand audience engagement
I was recently asked to think about how a brand could go about understanding their audience more on social media. In particular a company wanted to better understand the audience of one of their content creator partners. The creator’s principle medium was Instagram, and whilst there posts did contain some text a lot of the…
Read MoreLooker Studio Visualisations pushed to Slack, Teams and Email
A few days ago I wanted to share a couple of charts and a table from a Looker Studio dashboard quickly with a client in Slack. I didn’t want to send a link to the whole dashboard, just put a couple of charts into slack to emphasise a point I was making. I naievly thought…
Read MoreSearch performance through the lens of market share
I was recently asked to take a look at how we might better benchmark and set targets for a clients website performance (see other post), however I was then asked to consider how we might better measure, attribute and forecast the benefits our SEO work brings to clients websites. Now I am no SEO person. …
Read MoreA naive general forecasting model to help set performance targets for websites
As part of my role at FreshEgg I get asked to look at various data driven aspects of the business. Recently a team asked me how they might use past performance data from a client website to help set internal targets for performance for the coming year. Whilst the client was very happy with the…
Read MoreExploring Apple’s App Clips for Activation
Originally published at aip.media from when I worked for Anything is Possible Last week we in the Tech team were buoyed by a client meeting and their desire to reduce friction from their customer journeys. The client absolutely understood the importance of mobile and having a great customer experience, however they also understood that creating…
Read MoreCannes Lions Diary: Sustainable advertising conversations
I feel like I deserve a Grand Prix for not calling this blog ‘Cannesversations’. One day they will give out Lions for dad jokes and my place in history will be secure. Reviewing my notes from my second day with the Department of International Trade and the Advertising Association’s UK trade mission to Cannes Lions 2022, I…
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