Hiscox Informed

Enhancing Customer Engagement with the Hiscox Informed App

Introduction

For many insurance companies, customer interactions are often limited to policy renewals and claims. Hiscox, a leading insurer for small and medium-sized enterprises (SMEs), wanted to change that. They sought a way to engage their tech-focused SME customers beyond the annual renewal cycle—delivering ongoing value and reinforcing their role as a trusted partner.

We developed the Hiscox Informed app in collaboration with Better Than Paper, an agency we have worked closely with for years. The project was commissioned by Vizeum, Hiscox’s marketing strategy agency, to create an always-on digital touchpoint for their customers.

The Challenge

Hiscox wanted to deepen relationships with their SME tech customers by offering them a steady stream of valuable insights and updates. The goal was to:

• Extend customer engagement beyond policy renewals.
• Provide relevant, high-quality content from Hiscox and their media partners.
• Establish Hiscox as a thought leader in the SME tech insurance space.

Our Solution

To meet these objectives, we developed Hiscox Informed—a mobile app designed to deliver curated industry news, insights, and thought leadership directly to SME customers. Key features included:

• A Dynamic Content Feed: Regularly updated articles, insights, and expert opinions from Hiscox and trusted media sources.
• Personalized Content Curation: Users received updates tailored to their interests and business needs.
• Seamless User Experience: A clean, intuitive interface that made browsing and reading content effortless.

The Outcome

The Hiscox Informed app successfully provided a new, valuable touchpoint for Hiscox to engage their customers throughout the year. By keeping SMEs informed with relevant insights, the app reinforced Hiscox’s brand positioning as a proactive, knowledgeable partner—not just an insurer.

This project marked one of the first apps we ever created and set the foundation for our expertise in building high-quality, content-driven digital experiences.

Looking to create a digital experience that strengthens customer relationships? Get in touch with us today.