Posts by Lee Davies
A naive general forecasting model to help set performance targets for websites
As part of my role at FreshEgg I get asked to look at various data driven aspects of the business. Recently a team asked me how they might use past performance data from a client website to help set internal targets for performance for the coming year. Whilst the client was very happy with the…
Read MoreCreating a chatGPT powered app for writing Purpose Statements for small businesses
My uncle has a business that helps SME’s clarify and define their purpose to help them either strategise or tell their story to customers or investors. He asked me recently to explore if it would be possible to use AI to help founders and these SME owners to clarify their purpose by means of writing…
Read MoreEnhancing Agency Internal Reporting with a Bespoke Looker Studio Connector
In the fast-paced agency environment, efficient time management and accurate client reporting are paramount. Looking to use technologies to enhance operational efficiencies, I was asked to explore the API of Fresh Egg’s agency management platform Synergist to try to streamline how project managers access and report on data. As I like to do I tried…
Read MoreAutomated Google Analytics 4 Setup Checker for Charitywise
As part of my role at FreshEgg I am asked to contribute towards our Charity focussed learning platform charity wise. I have recently been working on creating some automations for the Data & Analytics team to help them with their regular maintenance checks of clients Google Analytics 4 property setups.
Read MoreExploring Apple’s App Clips for Activation
Originally published at aip.media from when I worked for Anything is Possible Last week we in the Tech team were buoyed by a client meeting and their desire to reduce friction from their customer journeys. The client absolutely understood the importance of mobile and having a great customer experience, however they also understood that creating…
Read MoreCannes Lions Diary: Touchdown
Originally published at aip.media when I worked for Anything Is Possible. Brighton. Durham. Paris. Nice. Cannes. Not the most straightforward route. That will teach me to let my passport lapse (another thing to thank the pandemic for.) But arriving at Cannes Lions 2022 is all worth it. Straight from the airport taxi into a Department…
Read MoreHow artificial intelligence boosts MarTech effectiveness
First published at aip.media whilst I was working for Anything is Possible Do androids dream of electric goats? I thought I would write today a little on the astonishingly rapid pace of progress with practical AI systems and speculate as to how they might affect the world of marketing. We as an industry have become…
Read MoreCannes Lions Diary: Sustainable advertising conversations
I feel like I deserve a Grand Prix for not calling this blog ‘Cannesversations’. One day they will give out Lions for dad jokes and my place in history will be secure. Reviewing my notes from my second day with the Department of International Trade and the Advertising Association’s UK trade mission to Cannes Lions 2022, I…
Read MoreUnexpected attention
This is a post I wrote whilst working for Anything Is Possible. In his book Thousand Brains Theory,Jeff Hawkins sets out a radical new theory of the neocortex – how the brain prefers unexpected attention. Jeff is notable among those of us with a technical bent as he was the founder of Palm computers. If you remember,…
Read MoreIntroducing SearchShare: A new view on Share of Search
Originally published at aip.media when I worked for Anything is Possible Why Share of Search? At Anything is Possible, we use Share of Search to show the number of organic searches the brands we work with have received, as a proportion of the total number of searches made for every brand in its industry. Search is a…
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